A Abdullah Butt — London
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Based in Leyton, East London  ·  MA Digital Communication, Ravensbourne

I’m Abdullah Butt. I make short-form video people actually finish.

I’m a digital marketer and content creator. For the past 10 years I’ve been posting, cutting and figuring out what holds attention — most recently for Temu UK’s influencer programme, where my videos have done 69 million views. On my own channels I’m at nearly a million followers across YouTube, TikTok and Instagram.

I’m now looking for a full-time marketing role in London where I can own social and content properly — not just post for the sake of it.

Email me See selected work ↓ LinkedIn ↗
  • CurrentlyContent Creator, Temu UK + personal channels
  • Looking forDigital Marketing / Social Media / Content roles
  • Reply timeUsually within a day or two

Highlights: 69 million views for Temu UK, 41.5 million on TikTok, 27.5 million on Instagram, nearly 1 million personal followers, Ravensbourne MA 2024.

Have created for / with

01 — Selected work

A few things that show how I work, not just what I made.

I’ve picked three that matter most if you’re hiring. Links below are placeholders — ask me and I’ll send the actual posts + analytics straight away.

TikTok · Instagram · 9:16 Aug 2024 — Present

69M views & counting

41.5MTikTok
27.5MInstagram

Temu UK influencer programme — unboxings, demos, “is it worth it” formats, 3–4 posts most weeks. Hook in first 3 secs, native captions, trend audio where it fits.

Temu UK — influencer content that scaled

I create short-form for Temu UK’s influencer programme. The brief is simple and hard: make shopping content people don’t skip. So I test hooks relentlessly, film like a real customer, and keep everything in line with the wider digital strategy.

  • Ideation → script → shoot → edit → post, end to end
  • Optimised for retention: pattern interrupts, on-screen text, quick payoffs
  • Tracked what travelled and doubled down — plenty flopped first, usually the ones that looked most like ads
Request showreel links → Ask for analytics →
YouTube · TikTok · Instagram2016 — Present

Nearly 1M followers built myself, one video at a time

Food restaurants & cafés Tech unboxings & demos Shops online stores

No team, no budget at the start. Just consistency and learning what makes people comment.

Personal channels — my testing ground

I started posting in 2016 while studying Computer Science. That account became my lab: thumbnails, titles, watch-time, posting times. After a while a few restaurants, tech shops and online stores asked me to film for them — the videos were lifting their visibility and bringing visible engagement, sometimes bookings and DMs too.

Request channel links → LinkedIn ↗
Strategy · SEO · Reporting2017 — 2023

Full-funnel for real businesses, not just content

  • Mohid Estate — owned strategy + content for real estate & construction, monitored campaigns in Excel, used data to fix reach
  • Waleed Caterers — cleaned up socials, lifted engagement, trained new starters
  • Daraz.pk — promo content + community management

Earlier brand work — where I learned marketing

Before London, I ran digital for a property company for five years. Less glamorous than TikTok, more useful: customer service, aligning with sales, monthly reporting, SEO basics. It’s why I don’t just think in views — I think in enquiries and repeat business.

Happy to share campaign screenshots and references on request.

Note to hiring managers: I can send a 2-page PDF with links, view counts and screenshots — just email me “portfolio PDF”.

02 — Experience

What I’ve done, plainly.

No buzzwords. If you want the full CV with dates and referees, I’ll send it over.

  1. — Present · London

    Now

    Content Creator — Temu UK, influencer marketing programme

    • Make short-form for TikTok and Instagram, 3–4 posts most weeks.
    • 69M views so far — 41.5M TikTok, 27.5M Instagram.
    • Plan content against the marketing calendar to lift engagement and visibility.
  2. — Present · London / Lahore

    Content Creator (self-employed) — YouTube, TikTok & more

    • Built personal channels to nearly 1M followers.
    • Paid work with restaurants, tech firms and online shops.
    • Run everything: filming, editing, captions, posting, replying, analytics.
  3. —

    Social Media Manager — Waleed Caterers

    • Took over tired channels, tidied them up, engagement picked up.
    • Ran short training sessions for new starters on ops + social basics.
  4. — · Lahore

    Digital Marketing Manager + Customer Services — Mohid Estate

    • Ran day-to-day strategy and content for a real estate & construction firm, working with the wider team.
    • Monitored campaigns, reported in Excel, tweaked for reach and engagement.
    • Handled customer queries — learned more there than anywhere else.
  5. · Pakistan

    Content Creator — Daraz.pk

    • Made promo content and helped run socials during campaign period.

03 — What I can do for your team

Hire me for the stuff that’s hard to hire for.

I’m comfortable owning social end-to-end, or slotting into a marketing team and taking content off your plate.

01

Short-form video, end to end

Hooks, scripting, shooting on phone or camera, directing if we’ve got talent. I film fast and keep it native to each platform.

Good for: TikTok, Reels, Shorts, ads that don’t look like ads

02

Editing & design

Clean cuts, captions people read, thumbnails and statics when needed. Photoshop + Illustrator, plus whatever editor you use.

Good for: retention, click-through, a tidy grid

03

Social management & growth

Calendars, posting, community, collabs with creators and local businesses. I’ve grown from zero twice — I know it’s slow then sudden.

Good for: consistency without chaos

04

Strategy, SEO & reporting

What to post and why, basic SEO so it gets found, and honest reporting in Excel/Sheets. If it flopped, I’ll say so and say what’s next.

Good for: managers who want clarity, not vanity metrics

How I usually work

  1. 1. Watch firstI’ll go through your past posts + 3 competitors and note what’s actually working.
  2. 2. Small betsWe test 4–5 formats quickly instead of betting on one big idea.
  3. 3. Make properlyScript, shoot, cut, caption. You approve, I post.
  4. 4. Check & tweakWeekly look at retention, saves, comments — then do more of what worked.

04 — About

A bit more about me.

I grew up in Lahore, studied Computer Science, then came to London for my Master’s in Digital Communication and Multimedia at Ravensbourne (2023–24). The tech degree helps more than people expect — I’m comfortable with analytics, spreadsheets, SEO, all the boring-but-important stuff.

I’ve been making videos since 2016. What started as vlogging turned into a proper craft: learning to edit tightly, design simply, and read comments properly. I still cut most things on my phone first, then tidy on desktop. These days I split my time between Temu UK work, my own channels, and — when I get the chance — cycling around East London, finding new food spots to film, and planning the next trip.

If we worked together, you’d get someone reliable, easy to brief, and honest about numbers. I’d rather tell you a format isn’t working than keep posting it.

  • BasedLeyton, London E10 — happy hybrid / on-site in London
  • LanguagesEnglish + Urdu/Punjabi — comfortable on camera in both
  • Outside workVlogging, cycling, music, travelling

05 — References

What it’s like to work with me.

Short version: I turn up, I film, I deliver. References below are available on request — no anonymous quotes here.

References on request

I’ll put you in touch with two people I’ve worked with — a restaurant collaborator and an e-commerce client — with their permission. No awkward chasing, no fake blurbs.

  • Restaurant collaboration — Lahore
  • Online store — social + promo
Hiring? Email “references” and I’ll reply with names + contact details within a day or two.
Ask for references

06 — Contact

If you’re hiring for social or content, I’d love to hear from you.

I’m most interested in full-time roles — Digital Marketing Executive, Social Media Manager, Content Creator / Strategist — in London. But I’m always up for a sensible freelance brief if it’s a good fit.

  • ✓ I reply myself, usually within a day or two
  • ✓ Can share portfolio PDF, analytics screenshots + CV
  • ✓ Happy to do a short paid trial edit if helpful
Email me LinkedIn ↗

Prefer LinkedIn? Send your role + timeline there. TikTok / Instagram / YouTube links available on request. No recruiters sending “quick chat?” with no job spec, please.

Elsewhere

TikTok · Instagram · YouTubelinks on request
LinkedIn/in/abdullahbutt ↗

Currently: London (E10), GMT. Hybrid / on-site preferred.

Right to work: Available — happy to discuss on email.

Email copied — talk soon